704 Prod

There is a precision to 704 Prod’s work that highlights the expendability of volume. He began as a rapper, then built every other skill he needed over the course of 4 years. In a rapidly expanding city with restricted networking opportunities, his impatient disposition and unique technical background created the perfect conditions to learn and perfect his craft. Choosing to pad his acclimation in Fruity Loops Studio and a home setup rather than delegating his engineering to another pair of ears. His skillset grew rapidly and awarded him unique insight. His obsessive study of Hip-Hop has stoked a recent inspiration to draw from earlier musical eras, repurposing aspects of what individualized subgenres into something that still feels fresh. With his ongoing track record of deliberate evolution, driven by a seemingly quiet, but unmistakable competitive edge, 704 Prod is constantly proving that restraint can be its own form of power in a landscape crowded with constant output.